Sunday, January 11, 2026

Currency, Power, and the Illusion of Simplicity



As individuals, most of us struggle to perceive the true intricacies of the world, not because we are careless, but because our minds are not built for complexity. Human cognition evolved to simplify, to recognize patterns, and to compress reality into manageable models that allow us to function. This tendency is not a flaw. It is a survival mechanism. We reduce, generalize, and categorize so we can move through the world efficiently.

But this cognitive shortcut comes at a cost. The world we inhabit, especially the world shaped by human interaction, is far more complex than our mental models allow for. Social systems, power structures, and economic relationships do not behave like neat diagrams or linear cause and effect chains. They are layered, recursive, and often opaque. Currency is a particularly revealing example. It is widely treated as a neutral tool, a simple medium of exchange, yet in reality it is embedded with political choices, power dynamics, and incentives that most people never see, let alone question.

For any currency to genuinely function as money, it must satisfy three core criteria. First, it must act as a unit of account. Prices, wages, debts, and contracts must be expressed in it in a consistent and meaningful way. Without this, economic calculation itself becomes unreliable.


Second, it must function as a medium of exchange. People must be willing to accept it in transactions, confident that others will accept it in turn. This acceptance is not automatic. It depends on trust, enforcement, and expectation.

Third, and most critically, it must serve as a store of value. A currency must preserve purchasing power over time, at least within a reasonable horizon. If holding it guarantees loss, rational actors will minimize exposure to it, regardless of legal tender laws or official narratives.


A currency that fails at any one of these functions is not merely weakened. It is fundamentally compromised. It may continue to circulate out of habit, coercion, or lack of alternatives, but it no longer fulfills the economic role it claims to serve. At that point, it becomes an inferior currency in practice, even if it remains dominant on paper.

Many people assume that a currency has some form of intrinsic value, that its worth is inherent to the paper, the number printed on it, or even the issuing nation itself. This is a comforting but incorrect assumption. A currency’s value is not intrinsic. It is relational. It exists only in reference to other currencies, other economies, and other power structures.


In practice, a currency’s value is expressed through its exchange rate, how it floats against other national and international currencies. This floating is not merely a technical or financial process. It is a continuous comparison between systems such as economic credibility, institutional strength, fiscal discipline, and political stability. When one currency weakens relative to another, it is not just markets speaking. It is a judgment.


Exchange rates, then, are not neutral numbers. They are signals. They reflect how seriously a country is taken by the rest of the world. And a country is taken seriously only insofar as it can enforce rules internally, honor obligations externally, and project continuity over time. All of this ultimately traces back to political power. Not brute force alone, but the ability to govern, tax, regulate, and maintain legitimacy.

A currency cannot escape the political system that issues it. If that system is weak, incoherent, or untrusted, the currency will reflect it, no matter how aggressively its value is defended in rhetoric or law.


In my view, currencies fall into two broad categories, local currencies and international currencies. Most currencies in circulation today are local. They function, sometimes imperfectly, within the borders of the country that issues them. They are accepted as a medium of exchange domestically, occasionally used in nearby regions, and are largely dependent on local enforcement and necessity rather than global confidence.

International currencies are something else entirely. They are not merely national currencies used abroad. They are reserve currencies. They are used internationally as a medium of exchange, a unit of account, and crucially, a store of value across borders. They are held by foreign governments, central banks, corporations, and individuals not because they are legally required to do so, but because they are trusted to endure.


These currencies are extremely rare. To qualify, a currency must be backed by deep and liquid financial markets, political continuity, credible institutions, and the ability to absorb global demand without destabilizing itself. By this definition, only a handful even come close. At present, only two truly fulfill all three monetary functions on a global scale, the U.S. dollar and the euro. Everything else, regardless of how large the issuing economy may be, is fundamentally a national currency. Some are stronger than others, but they are not global monetary anchors. They are tolerated internationally. They are not relied upon.


Some may argue that gold and silver should be considered international currencies. Historically, this is not an unreasonable claim. Precious metals have functioned across civilizations and borders long before modern nation states existed. Even today, they excel at one monetary function better than almost anything else. They are exceptional stores of value. Over long periods of time, they preserve purchasing power and act as a hedge against monetary disorder.


However, this is precisely where their usefulness largely ends. Gold and silver fail, often miserably, as media of exchange in modern economies. They are impractical for everyday transactions, costly to transport and secure, and incompatible with the speed and scale at which contemporary economies operate. At times, they may serve loosely as units of account, but this role is derivative and inconsistent.

By contrast, the U.S. dollar and the euro are decisively superior when it comes to functioning as units of account and media of exchange. Prices, contracts, commodities, debt, and trade flows are denominated in them at scale. This comparison highlights a critical distinction. Being a good store of value does not automatically make something a functional currency. Gold preserves value well, but it does not run economies.


What about blockchain and cryptocurrencies? Many argue that they represent the future of money and that they will eventually replace state issued currencies altogether. This belief is widespread, confident, and premature.

At present, cryptocurrencies fail to meet the core requirements of a functional currency at scale. They are not issued by nation states. This is often framed as a strength, but in practice it is a weakness. Without a sovereign authority capable of taxation, enforcement, and macroeconomic stabilization, cryptocurrencies depend almost entirely on market sentiment, network effects, and the behavior of large holders. The result is extreme volatility and a system prone to speculation and manipulation.


While cryptocurrencies can function as media of exchange, their use is largely confined to niche environments, often gray or black markets, or speculative ecosystems built around the assets themselves. Where they fail most decisively is as units of account. Prices, wages, debts, and contracts are not meaningfully denominated in cryptocurrencies. Instead, they are almost always quoted against an actual currency, most commonly the U.S. dollar. Their value is not expressed independently. It is referenced through existing monetary systems.


As stores of value, cryptocurrencies also fall short. Short term appreciation does not equal monetary reliability. A store of value must offer predictability, not just upside. Until volatility is structurally constrained, cryptocurrencies remain speculative assets, not money. They do not replace sovereign currencies. They orbit them.

Taking all of this into account, my aim is to illustrate two central ideas.

First, currencies are not merely economic tools. They are lenses through which power structures become visible. How a currency behaves, where it is accepted, what it is trusted to do, and where it fails, reveals how governments actually function, not how they claim to function. If you want to understand political behavior, institutional strength, and global credibility, follow the currency.


Second, understanding how currencies truly function is not an academic exercise. It is a practical necessity. In a world where most people earn, save, and plan their future in money, ignorance is expensive. Those who fail to grasp monetary mechanics often pay for that failure through the slow erosion of their savings. Those who understand them are better equipped to navigate economic systems, manage risk, and preserve value over time.


Currency literacy is ultimately a form of self defense. Not against markets, but against false assumptions.

Sunday, November 9, 2025

The Liquid Thread

How wine and spirits helped humans overcome inhibition, build trust, and invent civilization.

Society often stumbles through its biases, blind not from drink but from the old zero sum illusion, the belief that for one thing to rise, another must fall. Each new health crusade brings its own priesthood of influencers and zealots, eager to cast out the latest devils: seed oils, aspartame, alcohol, whatever the moment demands. Some exorcisms are justified, others born of noise and fashion rather than reason. Yet in this moral sorting, they often forget that not all vices are equal. Tobacco may have blackened lungs and conscience alike, but wine and spirits have endured the ages not as poisons, but as companions to the human story, condemned by the pious, yet proven by time to nourish society in ways sobriety alone never could.

There are many reasons why alcohol predates the written word itself, its roots stretching some thirteen millennia back to the Natufian caves, where traces of beer brewing were found mingled with ritual and remembrance. Even in those dim chambers, early humans raised their crude cups not merely to drink, but to bind themselves to one another, to mark the mystery of being alive. As civilizations rose, so too did this sacred habit: Egyptians poured libations to their gods; Jews sanctified the Sabbath with wine; Christians turned it into the blood of communion. Across ages and empires, the cup remained, a vessel not just of drink, but of meaning. Yet the question endures: why does it hold such power over our social lives, and why has it never let go?

The answer is simple, though often overlooked: alcohol is society’s oldest and most faithful social lubricant. For all our talk of being social creatures, we remain wary animals, territorial, proud, and cautious beyond our small circles. Yet pour a little wine, and the walls begin to soften. As Oxford researcher Robin Dunbar observed, moderate communal drinking, especially in those humble temples called pubs, correlates with wider, warmer networks and a higher sense of life’s satisfaction. The glass, it seems, loosens more than the tongue; it loosens the soul. And let us not forget that alcohol is the spirit, pun entirely intended, of creativity and revelation. In its mild glow, inhibitions fall away, and the mind dares to wander where sober caution might never tread.

Yes, science is blunt: taken in excess, alcohol is a toxin. Yet even the soberest studies whisper the same caveat we feel at the table, dose and context make the medicine or the malady. Big picture analyses, the Global Burden of Disease and recent Lancet work, show that heavy drinking drives illness and premature death; the World Health Organization, not given to sentiment, warns that no drinking is entirely risk free. Still, the picture softens at the margins. Several large meta analyses and pooled studies, JAMA and company, find that low to moderate drinking is not clearly linked to higher all cause mortality, and in many observational datasets light social drinkers fare better than strict abstainers. Longitudinal cohorts, see work in PLOS and similar journals, suggest modest social drinking sometimes correlates with longer lives, likely because a glass often comes with friends, stories, and belonging.

If one were to accept the biopsychosocial frame, coined by psychiatrist George Engel as a sensible map of human life, then moderate social drinking reads as a clear plus on the social axis. And the evidence is embarrassingly old: history itself is the longest running study. From Natufian feasts in rock shelters to the regulated talk and debate of the classical Greek symposion, from monastic refectories to today’s banquets and neighborhood pubs, wine and spirits have been the quiet stitchers of company. They do not fix our woes, but they loosen tongues, steady hands and bind strangers into brief, trusting circles; in their absence, a culture can feel, quite literally, dry.

References 

Clarkson, C., Haslam, M., Harris, C., et al. (2018). Fermented beverage production in Natufian ritual contexts at Raqefet Cave, Israel. Proceedings of the National Academy of Sciences, 115(26), E5207–E5213. https://doi.org/10.1073/pnas.1718440115

Dunbar, R. I. M. (2017). Functional benefits of (modest) alcohol consumption: An evolutionary social science perspective. Adaptive Human Behavior and Physiology, 3(2), 118–133. https://doi.org/10.1007/s40750-016-0058-4

Dunbar, R. I. M. (2016). Friends on tap: The role of pubs in community cohesion. Oxford University Press.

Engel, G. L. (1977). The need for a new medical model: A challenge for biomedicine. Science, 196(4286), 129–136. https://doi.org/10.1126/science.847460

GBD 2019 Alcohol Collaborators. (2022). Alcohol use and burden for 204 countries and territories, 1990–2020: A systematic analysis for the Global Burden of Disease Study 2020. The Lancet, 400(10347), 185–210. https://doi.org/10.1016/S0140-6736(22)00847-9

Griswold, M. G., Fullman, N., Hawley, C., et al. (2018). Alcohol use and burden for 195 countries and territories, 1990–2016: A systematic analysis for the Global Burden of Disease Study 2016. The Lancet, 392(10152), 1015–1035. https://doi.org/10.1016/S0140-6736(18)31310-2

Liang, W., & Chikritzhs, T. (2013). The effect of alcohol consumption on mortality: Pooled analysis of 10 general population cohorts. PLoS Medicine, 10(12), e1001577. https://doi.org/10.1371/journal.pmed.1001577

McGovern, P. E., Jalabadze, M., Batiuk, S., et al. (2017). Early Neolithic wine of Georgia in the South Caucasus. Proceedings of the National Academy of Sciences, 114(48), E10309–E10318. https://doi.org/10.1073/pnas.1714728114

Mukamal, K. J., & Rimm, E. B. (2022). Alcohol consumption and cardiovascular mortality: JAMA viewpoint on dose, pattern, and context. JAMA Network Open, 5(5), e2213502. https://doi.org/10.1001/jamanetworkopen.2022.13502

World Health Organization. (2023). No level of alcohol consumption is safe for our health. WHO Regional Office for Europe. https://www.who.int/europe/news/item/04-01-2023-no-level-of-alcohol-consumption-is-safe-for-our-health

Attia, P. (2023, February 6). Low-to-moderate alcohol consumption and longevity. Peter Attia MD. https://peterattiamd.com/low-to-moderate-alcohol-consumption-and-longevity/

Monday, September 22, 2025

The Origins of Blended Scotch and the Silent Spirit Revolution

In the 1700s and early 1800s, whisky was simply whisky. A distilled spirit from grain, most often malted barley, made in copper pot stills and consumed locally. There were no categories, no official distinctions between single malt, grain, or blend. To drink whisky was to drink a spirit assumed to come from malt, but the reality was more complicated and about to change dramatically (Moss & Hume, 1981).

The change came through technology. In 1808, Jean-Baptiste Cellier-Blumenthal in France outlined the first continuous still (Forbes, 1957). Robert Stein, from a powerful Lowland distilling family, built a working patent still at Cameronbridge in the 1820s, and in 1830 Aeneas Coffey patented his improved version in Dublin (Buxton & Hughes, 2021). These new “silent stills” could run without pause, producing spirit far more efficiently than traditional pot stills. The output was lighter, cleaner, cheaper, and for some critics, lacking the robust character of malt whisky. This “silent spirit” challenged the old order (Moss & Hume, 1981).

Before 1860, blending patent-still spirit with pot-still whisky existed in a legal grey zone. Distillers and merchants mixed them, but there was no framework saying whether the result was truly whisky or merely neutral spirit. Consumers often bought whisky without knowing if it was pure malt or laced with silent spirit. The innovation raced ahead, but the law lagged behind (Devine, 2012).

That changed with the Spirits Act of 1860. For the first time, Parliament allowed vatting and blending of spirits in bond. This legitimized a practice already spreading through the trade and opened the door to Scotch as we know it: blends of grain spirit and malt whisky (Parliament of the United Kingdom, 1860). By the 1880s, advertisements referred openly to “grain whisky,” and by the 1890s the phrase “blended Scotch whisky” was in circulation (Devine, 2012). Yet these were commercial terms, not statutory ones. The law still had no fixed definition.

The early 20th century added further structure. The Royal Commission on Whisky and Other Potable Spirits, reporting in 1909, settled the “What is whisky?” debate by recognizing patent-still grain spirit as whisky (Royal Commission, 1909). The Immature Spirits Act of 1915 introduced a three-year minimum maturation, a measure that applied to every style of Scotch (Parliament of the United Kingdom, 1915). These were important quality and definitional steps, but they still did not carve Scotch into categories. In practice, blenders marketed their wares as distinct from all-malt whiskies, but the law made no such separation.

The first piece of legislation to carry the name “Scotch Whisky Act” appeared in 1988. It defined and protected the name “Scotch whisky,” but again, it did not introduce formal categories (Parliament of the United Kingdom, 1988). Those arrived only with the Scotch Whisky Regulations of 2009. For the first time, the law set down the five categories we now take for granted: Single Malt, Single Grain, Blended Malt, Blended Grain, and Blended Scotch Whisky. Under these rules, “Blended Scotch” is legally defined as a whisky made by combining one or more single malts with one or more single grains (UK Government, 2009). Many in the industry treat 20% malt content as the baseline for blends, but that figure is a matter of consensus and market practice, not something found in statute (SWA, 2020).

And that is the heart of the matter. The familiar story, that Scotch whisky is a timeless heritage spirit passed down in an unbroken chain of purist tradition, is marketing language, not history. The record shows something different. Scotch has always been in flux, shaped by new still designs, shifting excise laws, and commercial needs. It moved from pot still malt to silent spirit and blends, from local regulations to global categories. And until 2009, there was never a single, statutory definition of what Scotch whisky was in all its forms. Far from being frozen in heritage, Scotch has always been evolving, adapting, and redefining itself.

History, unlike the brochures, tells us that Scotch’s identity has always been fluid.

References

Buxton, I., & Hughes, P. S. (2021). The science and commerce of whisky (2nd ed.). Royal Society of Chemistry.

Devine, T. M. (2012). To the ends of the earth: Scotland’s global diaspora, 1750–2010. Allen Lane.

Forbes, R. J. (1957). A short history of the art of distillation. Brill.

Moss, M., & Hume, J. R. (1981). The making of Scotch whisky: A history of the Scotch whisky distilling industry. James & James.

Parliament of the United Kingdom. (1860). Spirits Act 1860 (23 & 24 Vict. c.114).

Parliament of the United Kingdom. (1915). Immature Spirits (Restriction) Act 1915 (5 & 6 Geo. 5 c.42).

Parliament of the United Kingdom. (1988). Scotch Whisky Act 1988 (c. 22).

Royal Commission on Whisky and Other Potable Spirits. (1909). Report of the Royal Commission on Whisky and Other Potable Spirits. HM Stationery Office.

Scotch Whisky Association (SWA). (2020). Understanding Scotch whisky: Categories and definitions. SWA Publications.

UK Government. (2009). The Scotch Whisky Regulations 2009 (S.I. 2009/2890).

Thursday, August 8, 2024

How Does the Whisky Rebellion That Happened 230 Years Ago Affect You Today?

 


                                                   George Washington and his militia during the Whiskey Rebellion                                                                                                Image Source: https://en.m.wikipedia.org/wiki/File:WhiskeyRebellion.jpg

What is the Whisky Rebellion?
The Whisky Rebellion of 1794 was a significant uprising in American history, rooted in the imposition of a federal excise tax on distilled spirits, particularly whisky. This tax was part of Treasury Secretary Alexander Hamilton's plan to centralize and stabilize the nation's finances post-Revolutionary War. However, it met with fierce resistance from farmers in western Pennsylvania, who relied heavily on whisky production as a key economic activity. The rebellion escalated to the point where President George Washington, viewing the insurrection as a direct threat to the authority of the newly formed federal government, personally led a militia of nearly 13,000 men to suppress the revolt, marking the first time under the new Constitution that the federal government used military force to exert its power over the states.

What Were the Immediate Implications?
The Whisky Rebellion had profound social, political, and economic implications. Socially, it highlighted the deep divide between rural and urban America, as well as between federal and local interests. Politically, it tested the strength and authority of the new federal government, ultimately reinforcing its power to enforce law and order across state lines. Economically, the rebellion underscored the tensions between frontier farmers and the federal government, particularly over taxation. While the immediate suppression of the rebellion demonstrated the government’s willingness and ability to impose its will, it also fostered a lingering distrust of federal authority among many rural Americans, a sentiment that would resonate throughout the nation's history.

The 2nd Amendment
The 2nd Amendment to the U.S. Constitution grants citizens the right to bear arms and form militias. Interestingly, while many Americans view this amendment as a safeguard against government overreach, the Whisky Rebellion serves as an ironic historical counterpoint. President George Washington, the very figure who led the Revolutionary War for independence, invoked this right to mobilize a militia, not to resist the government, but to enforce its authority. This episode reflects the complex relationship between individual liberties and federal power, illustrating how the 2nd Amendment has been interpreted and utilized in ways that sometimes contradict popular modern understandings.

Implications Today
The Whisky Rebellion set a precedent as the first federal regulatory act concerning alcohol in the United States, establishing a framework that would influence not only domestic policies but also the global spirits industry. Over time, U.S. regulations, such as those imposed by the Federal Alcohol Administration Act, have set standards that many other countries have adopted or adapted to ensure access to the lucrative U.S. market. For instance, the stringent labeling and quality control standards required by U.S. law have pushed international producers to elevate their production practices (Single Malt Scotch Whisky is the most famous of which), thereby enhancing global product quality. On the other hand, the U.S.'s emphasis on taxation has led to higher costs for imported spirits, influencing pricing and market strategies worldwide. This regulatory environment has made the U.S. a key player in shaping global trade practices in the spirits industry, with American standards often becoming benchmarks for international markets. However, this influence also means that producers outside the U.S. must navigate a complex and often costly regulatory landscape to compete effectively in one of the world's largest alcohol markets.

Monday, May 20, 2024

The Evolution of Whisky Aging and the Impact of Barrels and Aging Vessels

Barrels and Bottles aging at Riachi Winery & Distillery 

Aging whisky in oak is a crucial step that significantly influences its aroma. The porous nature of oak allows the whisky to interact with the wood, resulting in the extraction of compounds from the wood. These compounds, including lignins, tannins, and vanillin, contribute to aroma and flavor development. The aging length and the cask's previous contents (such as bourbon, sherry, or wine) can further influence the aroma profile. During aging, whisky can gain additional aromas like spices, dried fruits, or smoky notes, depending on the cask’s influence.

The American Way vs The British Way

In the U.S., straight whiskies are aged in new charred American oak barrels, a practice driven by both flavor enhancement and historical taxation policies. Distillers initially chose new barrels because the fresh oak imparts richer, more complex flavors to the whiskey. However, the main impetus for codifying this requirement into law came from taxation concerns. An 1889 article from the Pittsburgh Dispatch revealed that the government sought to ban the reuse of barrels because used barrels complicated the tracking of whiskey quantities, potentially leading to lost tax revenue. Despite these concerns, the legal mandate for aging straight whiskies in new charred oak barrels was only established after Prohibition, in the 1930s.

In contrast, Scotch and Irish whiskies traditionally use used barrels out of necessity. During colonial times, Britain’s extensive use of oak for shipbuilding made new oak barrels prohibitively expensive and scarce. This scarcity led cooperages to recondition and reuse barrels. Today, this historical practice has evolved into a defining characteristic of Scotch and Irish whiskey production. The American emphasis on new barrels highlights their role in flavor development, whereas Scotch and Irish distillers focus on the flavors imparted by the barrels' previous contents. Used bourbon barrels are favored for their cost-effectiveness, while the use of wine barrels and the practice of "finishing" whiskies in specific casks, such as sherry casks, illustrate how these industries have adapted to available resources, enhancing and diversifying their flavor profiles.

Lebanese Resourcefulness

Clay Amphorae repurposed for aging Athyr Whisky 

Athyr, a Lebanese single malt whisky, emphasizes the use of clay amphoras with Lebanese oak branches, blending influences from American, Scotch, and Irish whiskey traditions with Lebanon’s own rich distillation heritage. This innovative approach is driven by multiple factors:

American Influence: Similar to the American emphasis on oak for flavor development, Athyr utilizes Lebanese oak (Quercus Libani), known for its distinctive and unique flavor profile.

Scotch and Irish Resourcefulness: Reflecting the Scotch and Irish tradition of repurposing vessels, Athyr incorporates clay amphoras, an adaptation born from necessity and resourcefulness.

Lebanese Traditions: The use of clay amphoras is deeply rooted in Lebanon’s distillation practices, where local spirits like Arak have been aged in clay vessels for centuries. This method imparts subtle earthy flavor notes and mellows the spirit uniquely due to the porous nature of clay.

Lebanese oak presents a unique challenge and opportunity. The distinctive flavor it imparts is highly sought after, but the lack of local cooperages, the last of which closed in the 1980s, complicates barrel production. Moreover, Lebanese forest trees, including Lebanese oak, are protected by law, prohibiting their felling. However, the legal and eco-friendly practice of pruning allows the use of oak branches.

By aging whisky with Lebanese oak branches in clay amphoras, Athyr not only adheres to cultural and environmental norms but also pays homage to Lebanon’s terroir and provenance. This method creates a whisky that is truly representative of Lebanese heritage, combining the rich, earthy tones of clay-aged spirits with the unique flavors of Lebanese oak.


You can find out more on Athyr and Lebanese Whiskies on Riachi Website

Friday, April 26, 2024

Craftsmanship & Creativity : A Journey into the Heart of Levant Heights Whisky

Levant Heights - Dual Horizons - Lightly Peated Single Malt Whisky 

As an 8th generation winemaker and master distiller at Riachi Winery & Distillery, my journey to create Levant Heights whisky has been deeply influenced by centuries of tradition and a profound connection to the land of Lebanon. Drawing inspiration from the rich distillation heritage that spans millennia, as well as the cultural tapestry of the East Mediterranean and the West, I set out to craft a whisky that pays homage to our roots while pushing the boundaries of innovation.

                                           Roy Riachi - Master Distiller 

Lebanon's distillation tradition, dating back over a millennium and a half, has long been celebrated for its craftsmanship and attention to detail. It is this tradition that has served as the cornerstone of Levant Heights whisky, infusing each expression with a sense of history and heritage that is unparalleled.


At Riachi Winery & Distillery, we are not just distillers—we are storytellers, weaving together the threads of Lebanon's past with the flavors of its present. Drawing inspiration from the diverse whisky styles of the world, as well as the vibrant palette of Lebanese cuisine, we set out to create a whisky that is as bold and complex as the land from which it hails.


Our current expressions, from the smoky depths of Scorched Earth to the delicate nuances of Malt & Wheat, are a reflection of this commitment to craftsmanship and innovation. Each bottle is a testament to the centuries-old distillation techniques that have been passed down through generations, as well as a celebration of the unique flavors and aromas found within Lebanese cuisine.

Scorched Earth - Heavily Peated Single Malt Whisky - Cask Strength

But our journey is far from over. As we look to the future, we are excited to continue exploring new horizons and pushing the boundaries of whisky culture. From experimenting with unique aging techniques to drawing inspiration from unexpected sources, we are committed to pushing the envelope and challenging the status quo.


Our desired impact on whisky culture is multifaceted. We hope to inspire a new generation of whisky enthusiasts to appreciate the artistry and craftsmanship that goes into each bottle of Levant Heights. We also aim to foster a deeper appreciation for Lebanon's rich distillation heritage and its cultural connection to the East Mediterranean and the West.


As I raise a glass to toast to the journey ahead, I am filled with gratitude for the opportunity to share our passion with the world. Here's to Levant Heights—a whisky that is not just a spirit, but a celebration of tradition, innovation, and the timeless bond between past and present. Cheers!


N.B. You want find Levant in Lebanon on Shop Riachi 

Some expressions are also available in the US, Italy, and Norway. 

Tuesday, April 11, 2023

April - May 2023 USA Tastings

 I am delighted to share with you that in April and May of 2023, I will be touring New York, Philadelphia, and Massachusetts. you'll be able to taste and purchase our portfolio of whiskies and arak available in the US. 

We will be launching Athyr's first New York exclusive release and tasting several expressions of Athyr, Levant Heights, and Arak Al Jouzour.



Below you will find a list of events that you can attend, also I'll be constantly updating it for any changes:

Thursday, April 20, 2023 

Location: Albany, New York

Venue: Exit 9

Purchase Available: Yes

Charge: Free

Friday, April 21, 2023 

Location: Saratoga Springs, New York

Venue: First Fill Spirits

Start Time: 7:00 PM

Purchase Available: Yes

Charge: Free

Tuesday, April 25, 2023 

Location: Manhattan, New York

Venue: Brandy Library

Start Time: 7:00 PM

Purchase Available: No

Charge: Free for industry professionals

Wednesday, April 26, 2023 

Location: Manhattan, New York

Venue: Park Avenue Liquor Shop

Start Time: 6:00 PM

Purchase Available: Yes

Charge: Free 

Thursday, April 27, 2023 

Location: Philadelphia, Pennsylvania 

Venue: Fine Wine & Good Spirits

Purchase Available: Yes

Charge: Free 

Sunday, April 30, 2023 

Location: Manhattan, New York

Venue: Salma 

Start Time: 2:00 PM

Organizer: The New Mosaic 

Purchase Available: Yes

Charge: $65/ Person including Lunch

Wednesday, May 3, 2023 

Location: Norfolk, Masatchusettes 

Venue: Norfolk Wine &Spirits

Start Time: 6:30 PM

Purchase Available: Yes

Charge: Free 

I'll be constantly updating this list for new tastings during my visit to the US. 

I've also included a link to the portfolio that will be available below. 

https://riachi.me/united-states-portfolio

Looking forward to seeing you there. 

Cheers.